Using Free Autoresponder

February 2, 2010 by imblog  
Filed under Email Marketing

If youve looked at the prices of autoresponders that are available online, you may have decided to search
for and use a free autoresponder for your marketing needs. Using free autoresponders is acceptable in
certain situations, and in the world of Internet marketing, any autoresponder is better than not
using an autoresponder at all!

Your first option for a free autoresponder should be the one that comes with your webhosting account
if you have a webhosting account. These autoresponders can easily be set up through the
control panel of your website, and they do not contain advertisements from the autoresponder
company or webhosting service. If you do not have a hosting account, or your hosting
account does not include autoresponders, there are other options that you can pursue.

There are many free autoresponder services to choose from. These services are free, because the
company makes their money by placing a small advertisement in each message that your
autoresponder sends out. These advertisements may appear at the top of your auto responses, or at
the bottom, depending on which company you use.

Many paid autoresponder services offer a free version as well. These free versions may or may not include
advertisements in the outgoing messages. These lighter versions of the paid autoresponders typically
do not include many of the powerful features of the paid versions. But if you dont need the more
advanced features, this is a great choice.

Most free autoresponders have a limit on the number of subscribers you can have. Many people start out
with the limited free versions, and then upgrade to the paid versions once their lists are large enough
to exceed those limits. Many marketers dont feel that the expense of the autoresponder is warranted
until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business, you are the only one who can decide whether you need a paid
autoresponder service, or if a free one will do the job. If your list is small, a free autoresponder should do
everything that you need it to do, but as your list grows, you should definitely consider upgrading.
However, having the small advertisements that the free services place in the outgoing
messages may present a problem if the ads compete with what you are trying to sell. They may
even pose a problem if they do not directly compete with your product or business. Again, this depends
on what you are trying to accomplish with your autoresponder.

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Things To Avoid When Emailing Your List

February 1, 2010 by imblog  
Filed under Email Marketing

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many companys have seized the opportunity and have flooded many peoples e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just dont forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didnt want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you dont take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

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